Jasmine Sidhu

Label Coordinator - EMI North

Born and raised in Bradford, Jasmine studied at Leeds Conservatoire before undertaking a BA (Hons) in Music Journalism at BIMM Manchester. After completing her degree, she moved to Leeds working in artist and event PR with clients including Blue Raincoat, Dance To The Radio, Communion, Pelagic Records, Big Scary Monsters and more. In 2025 she joined EMI North, the first ever major label office based outside of London in the UK.

"Launched in January 2023, EMI North is the first ever major label office based outside of London in the UK. Based in Leeds, West Yorkshire, EMI North’s vision is to improve the music industry infrastructure in the North of the UK.

The label’s goal is to support and invest in artists and creatives across the North of the UK, helping them to find new audiences and build their careers.

EMI North’s aim is to create employment opportunities for people in the region, and to uplift and upskill local communities.

Supporting and working with a variety of organisations developing talent in the North, you can find more information about each of these partners and artists here: eminorthrecords.com"