Jade Johnston

Head of Marketing - Chess Club Records

With 10 years of experience working across frontline releases and collaborating closely with artists & their teams at companies such as Believe & AWAL, I am currently Head of Marketing at Chess Club Records.

My role at Chess Club is all encompassing, seeing me touch every part of the business. As such my areas of expertise include marketing campaign management, digital strategy & audience development, creative commissioning, distribution and physical production. I love all things digital, but I’m especially passionate about storytelling through creative marketing, and the process of artist development.

Chess Club Records has been home to some of the UK's most exciting and notable artists for over 18 years.

Before Chess Club Records was established, the Chess Club name existed as a monthly club night in London that showcased the best musical talent from around the UK and beyond. The night was responsible for hosting debut or early shows for Bon Iver, MGMT, Lykke Li, The Vaccines, Michael Kiwanuka, Noah & The Whale, Yeasayer, Laura Marling, Mumford & Sons, The XX, Florence & The Machine amongst many others. Chess Club quickly built a reputation as an incubator for undiscovered talent, and building on the culture and brand that the monthly night had built, Chess Club Records was born. Since it’s conception the label has been responsible for unearthing, developing and releasing material from an array of artists, across a broad spectrum of genres.

Active roster in the last 5 years includes: Alfie Templeman, Coach Party, SOFY, Pixey, Sundara Karma, Siobhán Winifred, Phoebe Green, L'objectif, BLOXX, Sinead O’Brien, Lip Filler, Zander, Jo from School, Trout, Cole Bleu, The Let Go