Alice Fuller

Deputy CEO - Generator

Alice Fuller (she/her) is Deputy CEO at Generator, the UK’s leading music talent and business development agency, powering the North to lead in Music, Culture and Creativity. A dynamic leader with a drive for creative business strategy and a deep commitment to inclusion, Alice oversees national and international programmes, builds cross-sector partnerships, and steers the organisation through growth and transformation.

With roots in live events and a career spanning business development, funding, operations, and creative workforce leadership, she’s passionate about building the conditions for talent to thrive. Alice brings energy and care to everything from culture and HR to export strategy and industry change-making. Her work champions new voices, backs bold ideas, and helps shape a fairer, more sustainable future for the music and creative industries.